Concept

Stream was born with the ambition of telling the story of the people, the places and the products which represent the world and lifestyle of Perini Navi, world leader in the design and construction of sailing mega-yachts.

Thanks to a unique combination of technology and design, Perini Navi’s sailing yachts represent a niche of their own in shipbuilding worldwide. Stream is exclusively dedicated to this niche: to the current owners, to those who were or will be owners, their families and their friends. A magazine to represent the interests of those who always believed in a new sailing concept, and with their support and enthusiasm contributed to the success of Perini Navi.

The project for Stream is based on the idea of family feeling: a strong relationship between owners, friends and clients joined in a unique one-to-one marketing operation, where brand promotion is carried out by the customers themselves, and the group spirit which they share together.

Graphic design features striking images and a subtle interplay between colours and backgrounds. From a visual point of view Stream is today considered by many a true benchmark in luxury brand magazines.