The opportunity for the creation of our first custom magazine was the commission, by the prestigious yacht builder Perini Navi, for the design and publication of a new, six-monthly magazine. Synersea created Stream, the Perini Navi magazine, published in two editions: Italian and English. The positive reaction generated by Stream in the yachting industry led to the acquisition of two other important contracts: the magazine for Benetti, the world’s largest megayacht builder, and the magazine for Nautor’s Swan, a cult brand in the performance sailing yacht market. With these three publications Synersea, small boutique publishing company based in Viareggio, took a premier position in brand publishing for the luxury yacht industry.

Since 2008 Synersea has started to expand its know-how in custom publishing outside of the yachting industry. The first result has been CisaTimes, a magazine dedicated to hospital sterilization with a worldwide distribution, whose concept has been entirely redesigned by Synersea. Following the success of CisaTimes, another project was completed for the private hospital Casa di Cura San Rossore: SanRossoreInforma magazine.