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McMurry.
Since 2009 Synersea has started exchanging ideas, experiences and projects with McMurry, one of the largest independent full-service marketing communications companies in the U.S. McMurry is specialized in custom media, traditional and digital advertising, interactive, professional development and public relations, and has been recognized as one of the top five “Best Small Companies to Work For” in the U.S. Synersea fully shares the McMurry values, which are the cornerstone of their culture and guide the hiring process, the management style and the treatment of clients and co-workers:
- Do the Right Thing No value has served us as well or more often. Do the Right Thing serves as the genesis of trust, the foundation for fairness and the linchpin for empowerment. This value is, in fact, our operational compass. Because when someone does the right thing, the right things happen. Every decision, from the critical to the seemingly inconsequential, is weighed against this value because it always leads us to doing the virtuous and good.
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Help One Another
A simple credo—one most of us learned in kindergarten. And then, sadly, unlearned as we entered the work world. For many, it became about getting ahead and making a name for themselves. It became all about “me”. This “me” generation has never existed at McMurry. The “Thee Before Me” generation got here first.
History has shown us that man’s greatest achievements are not from acts of individual greatness, but rather numerous, individual acts of each of us helping one another. And so it is at McMurry. - Deliver Raving Service Superior? Compared to whom? Excellent? Cliché. Outstanding? Lackluster. For us, these words all fail to set our expectations for service delivery high enough. Then we hit upon “raving.” At McMurry, nothing less than service worthy of being raved about will do. It’s the kind of service people gush about, the kind of service that feels great to give and receive. It’s what drives us to always say, “Yes, I can. Yes, I will.” Inside and outside, with clients, co-workers, vendors and neighbors—raving service produces raving results.
- Produce Quality Always We are relentless in our pursuit of quality, innovation and efficiency in what we do and how we do it, as well as in the organization in which we do it. It begins with the people at McMurry and is evident in the work. We will never be the cheapest product or the easiest place to work, but the relentless pursuit of quality allows us all to enjoy the accomplishment and pride of working at McMurry.
- Exceed Expectations The bar gets higher every day. Houses get bigger, computers get faster, cars get more bells and whistles. Competition is tough and organizations have to go out of their way to distinguish themselves from the pack. If we stand still, someone else will catch up. With that in mind, we always need to be looking beyond today. Do what people ask, do it sooner than they expect and do it better than they expect. Pretty simple.
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Embrace Change
The future is simply a manifestation of choices made in the present. That which we embrace, we become. So McMurry not only embraces but actually seeks out change. Not annually, not quarterly, but daily, through ongoing dialogue with staff, clients and vendors on how to be better.
It’s always open season on the status quo. It’s why we hire the curious, reward the daring and attract the adventurous. Success, without change, is improbable. Success, when pursued through change, is inevitable and enduring. -
Accept Social Responsibility
Instilled in those at McMurry is an understanding that we have obligations far beyond the workplace, obligations that are greater and far more lasting than any professional undertaking.
This social consciousness, this culture of caring, has led McMurry and its staff to contribute and help raise more than $42 million for numerous charities around the world since 1992.
Space doesn’t allow us to list all our examples of philanthropy. But seldom does a week go by when a cause isn’t being undertaken, those in need aren’t being helped, or opportunities for social improvement aren’t being seized by someone at McMurry. -
Earn a Reasonable Profit
Only through earning a reasonable profit can we secure the talent, technology and resources necessary to seize the opportunities that will help us succeed in today’s marketplace. Yes, we’re in this to make money and we’re not afraid to say it. It is, in fact, our mission, as stated on each of our business cards and displayed throughout the company:
“Our mission is doing business for profit. First yours. Then ours. We do this by creating marketing communications appreciated by audiences everywhere and by providing selfless service always.”
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